Consumer Goods

Consumer Goods, as the name suggests, is a buyer or consumer-oriented sector that covers a wide range of products meant for individuals and households. Its target market is not manufacturing or other industries. A segment of this sector- the FMCG or Fast-moving Consumer Goods contributes significantly to the Indian economy. According to reports, India’s FMCG sector is worth $35 billion, which makes the Indian market stay at the top in Nielsen’s Global Consumer Confidence Index.

If you are in the consumer goods business, aiming to beat the cut-throat competition, you must rely upon your workforce at all levels of production and sales. Razi Solutions will help you with all sorts of manpower you need to ensure a smooth business.

Key Functions in the Consumer Goods Sector:

The four main functional areas in the Consumer Goods business are- Sales & Marketing, Finance, Logistics, and Product Designing & Manufacture. For each sector, you need manpower with different levels of skills. Even some job responsibilities in one area can only be handled by skilled labourers, while some other functions in the same area can be easily performed by unskilled or semiskilled labourers.

Sales & Marketing

This function is mainly focused on the products and the customers. A clear understanding of the brand, the products under it, and the target market is essential for job roles under this function.

Types of labour required: Skilled and semiskilled.

Why?

The selling function involves a range of job responsibilities- Identifying, targeting and approaching the customers, making sales and conducting a post-sales evaluation. You need only skilled and knowledgeable workers to do a few of these jobs, while for performing others, you can hire semiskilled workers and train them as per your need. 

• Selection and purchase of products for sales, followed by stocking, are the most important functions in Sales. It also requires the sales personnel to communicate with the buyers and understand their preferences so that the retail outlets can stock the products accordingly.

You can choose semiskilled labour for this purpose and train them about how to track or purchase products.

• Researching consumers, and products, developing new products and introducing them in the market in an innovative way is part of Sales & Marketing. Here, the designated individuals must be aware of the existing legislation regarding the products to be sold.

For this, you need a skilled workforce.

• Post-purchase evaluation includes analysing sales data, finding strategies for improving customer value as well as fast removal of products from shelves, monitoring competitor activities and consulting with suppliers.

This will require skilled labour only.

Finance

This functional area deals with recording and updating financial data, presenting them to the internal management as and when required for strategic decision-making, analysing the company’s financial performance, and maintaining compliance.

Type of labour required: Skilled.

Why?

• Financial management in a consumer goods business involves writing financial reports, collecting information from other departments, presenting the reports to the internal management, adhering to legislative regulations, making disclosures from time to time, resolving legal issues, etc.
• Commercial finance involves interpreting the financial reports generated, assessing the organisation’s financial performance, devising new strategies to improve the performance, and participating in the decision-making process regarding major investments, etc.

The skilled workforce from Razi Solutions can perform all these tasks with due precision and responsibility.

Logistics

This is the distribution segment of the consumer goods business. Smooth logistics is important to maintain an effective and efficient supply chain. The personnel in this department are responsible for storing goods, keeping them ready for dispatch whenever needed and delivering them within a specific timeframe.

Type of labour required: Semiskilled, unskilled

Why?

Logistics involves the following job activities-

• Managing, checking and maintaining stocks
• Meeting suppliers
• Post-production storage of the chosen goods
• Monitoring product performance and setting new lines of product
• Transportation of goods from the plant to the retail outlets
• Distribution of goods to remote places

All these activities mainly require physical fitness and agility along with a basic knowledge of the products and their storage criteria. So, unskilled labourers can be hired for these functions; you can get them from Razi Solutions.

Product design

In this functional area, professionals need to conduct market research, develop solutions creatively, and take care of technical and other relevant design problems.

Type of labour required: Skilled.

Why?

The skilled labour will be able to perform the following tasks:

• Collect market research information such as consumer trends, demands, etc., and develop concepts based on those
• Monitor production, identify mistakes, if any, and recommend improvement strategies.
• Use trial-and-error methods to check how well a new product design goes with the consumers, whether it is functional or not.
• Monitor feedback when a newly designed product reaches the retail outlets and keeps looking for ways to improve it and match customer satisfaction
• Stay updated on the latest technologies Research & Developments in the consumer goods market.

Razi Solutions offers you access to a wide pool of labourers of varying skill levels. Whether you are looking for an adept sales workforce or an army of agile workers for your godowns or packaging unit, you will find them through us. All you need to do is drop us an email or call us today. Let us know your requirements so we can plan better for you!